Data analyses

The data gathered for the qualitative research study is in the form of journal articles, trade journal reports and reviews of the marketing campaigns.
Descriptive research involves collecting data in order to test hypotheses or to answer questions about the opinions of people about some topic or issue. This kind of research is also called survey research. Research is used in most of the fields, including education, political science, sociology, and economics. A high percentage of all research studies are descriptive in nature. Descriptive data typically are collected through a questionnaire survey, interview or observation. Descriptive research is not as simple as it appears. It is, guided by the basic steps of the scientific and disciplined inquiry approach.