Компания "Nestle"

"Nestle" - the world's largest manufacturer of food products.

History of Nestle

 

The history of "Nestle" has its roots in 1866. That was the year Henry Nestle, determined to overcome child mortality, invented Farine Lactee - the world's first infant formula for infants - and started its production.

Since then, the range of products, "Nestle" is constantly expanding, and currently has more than 8,000 brands of food, known on all five continents.

Among food manufacturers "Nestle" is characterized by maximum in the world volume of investment in research and technological development. Such attention to R & D reflects the desire of "Nestle" a product that not only has good taste and nicely decorated, but also good for your health.

Аctivity "Nestle"

 

"Nestlé" owns shares in companies of perfumes and cosmetic and pharmaceutical industries.

Today, "Nestle" is the largest food producer in the world. In the group of "Nestle" employs more than 276,000 people, "Nestle" owns 480 factories and industrial plants in 86 countries. In 2007, total sales of the corporation "Nestle" reached 107.6 billion Swiss francs (128.7 billion dollars).

1866 - 1905 The Birth of Nestlé and the first steps

 

In the mid 60-ies of the XIX century experienced pharmacist Henri Nestlé began experimenting with different combinations of milk, wheat flour and sugar, trying to create an alternative source of nutrition for infants, who could not be weaned on mother's milk. Its main purpose was to help in resolving the problem of infant mortality caused by insufficient and inadequate nutrition.

Nestlé recognizes the importance of the brand to promote products on the market, he decided to use as a trade mark a family coat of arms - a nest with birds. On the Swiss German dialect Nestlé means' little nest. "One of his sales agents offered to change the socket on the white cross, using the analogy with the symbols of the Swiss flag.

Already in the early 1900s were at Nestlé factories in the United States, Britain, Germany and Spain. In 1904, having reached an agreement with the "Swiss National Chocolate Company", Nestlé has added to its range of products chocolate. And in 1905, the company has teamed up with his longtime rival - "Anglo-Swiss company for the production of condensed milk." The company formed by the merger, was named "Nestle and Anglo-Swiss Milk Company."

Export condensed milk rose sharply when Nestlé replaced sales agents by local branches of the company. In 1907, the company launched a full-scale production in Australia, its second largest market in terms of exports. In the same period, were built warehouses in Singapore, Hong Kong and Bombay to meet the needs of fast-growing markets of Asia.

1918 - 1938 On the way to success. Create Nescafe

 

Closing of the First World War called for the company's economic crisis. Government contracts with the cessation of hostilities stopped coming, and buyers during the war are accustomed to dry and condensed milk, again moved to fresh, as soon as it became available. In 1921, Nestlé posted a loss for the first time. Increase in raw material prices, the post-war lull in the global economy and falling exchange rates exacerbate the situation.

Quickly responding to the current economic situation, the management Nestlé invited to reorganize the company expert in banking - Swiss Louis Daplesa. He optimized the company's activities are aligned with the level of production of the level of sales and reducing unsecured debt of the company.

In 1930, the Brazilian Institute of coffee turned to Louis Daplesu to help in the development of new products that can solve the problems of distribution of surplus of coffee in Brazil. The result of eight years of research was the discovery of a soluble powder NESCAFE, that revolutionized and changed the traditional view of the consumption of coffee in the world. Instant coffee NESCAFE very quickly became very popular and was key to the success of tea NESTEA, which the company has offered the world in the early 40's.

Nestlé in Russia

 

In Russia, the company produces a wide range of food products under the brand names «Nescafé», «Kitkat», «Nesquik», «Extreme", "Russia - a generous soul," "Bon Pari», «Nuts», «Golden Brand», «Maggi »,« Perrier »,

« Friskies »,« Felix »,« Purina ONE »,« Gourmet »,« Darling,

Representation Nestlé operates in Russia since 1995. General Director of - Maurizio Patarnello.

In Russia, Nestlé controls the following companies:

• Chocolate Factory "Russia" (Samara)
• ice-cream factory in Zhukovsky, Moscow Region,
• confectionery factory "Kama" (Perm)
• Factory soluble and freeze dried coffee (Timashёvsk, Krasnodar Krai)
• baby food factory and the factory "quickly" (cook porridge and cereals instant preparation, Vologda)
• Factory pet (Vorsino village, Kaluga region)

Conclusion

 

In history there are few examples where large corporations such as Nestlé was able to maintain for decades leading position regardless of the conditions and changes in the global market. The success of Nestlé became the fundamental principles of the activities that the company should be from its inception to the present day. The company plans to expand its product range by developing new and improving existing products and brands. Nestlé will always adhere to a balanced policy in the development of new areas and the expansion of production. Long-term liabilities and potential will never be sacrificed in the race for short-term profit. Priorities of the company will always manufacture the best and high quality products for people regardless of where they are located, as well as compliance of manufactured products to the needs of man from birth and throughout his life.

Confectionary "Kama" in Perm