Автор работы: Пользователь скрыл имя, 09 Июня 2012 в 00:11, реферат
Due to the novelty of the market, we consider it necessary to evaluate the main patterns, players, and strategies that have been observed so far, both in the US, where the market is more developed, and in the EU and Russia, where the market is still in an initial phase. In both cases, the main feature which is going to be in the focus of our attention is the pricing arrangement in place between publishers and retailers (wholesale model vs. agency model).
Introduction…………………………………………………….
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1.Background information………………………………………………...
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1.1 Development over time……………………………………………
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1.2 Devices: e-readers…………………………………………………
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2.Main players in the e-book market……………………………………...
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2.1 Publishers………………………………………………………….
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2.2 Retailers…………………………………………………………...
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3.Pricing models and competitive concerns………………………………
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3.1 The wholesale model……………………………………………...
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3.2 The agency model…………………………………………………
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4.International experience…………………………………………………
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4.1 The United States e-book market………………………………….
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4.2 European Union e-book market…………………………………...
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4.3 Comparison of the U. S. and European Union e-book markets……
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4.4 Russian e-book market…………………………………………….
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Conclusion.....................................
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Manufacturer | Model | Introduction year |
iRiver | Story | 2009 |
italica GmbH | Paperback | 2010 |
Jinke | Hanlin V2 | 2006 |
| Hanlin V3 | 2007 |
| Hanlin V5 | 2008 |
Kobo | Kobo Wireless ereader Touch N647 | 2010 |
| Kobo ereader N416 | 2010 |
| Kobo ereader Touch | 2011 |
Kogan Technologies | Kogan eBook reader | 2010 |
Kolporter | eClicto | 2007 |
Notion Ink | Adam | 2011 |
Onyx International | Boox 60 | 2010 |
| Boox M90 | 2011 |
PocketBook | PocketBook Pro 602 | 2010 |
Samsung | Papyrus | 2009 |
| E6 | 2010 |
Sony | Librié | 2004 |
| Reader PRS-500 | 2006 |
| Reader PRS-700 | 2008 |
| Reader PRS-505 | 2008 |
| Reader Daily Edition PRS-900 | 2009 |
| Reader Touch Edition PRS-600 | 2009 |
| Reader Pocket Edition PRS-300 | 2009 |
| Reader Pocket Edition PRS-350 | 2010 |
| Reader Touch Edition PRS-650 | 2010 |
Spring Designs | Alex ereader | 2010 |
Stereo International | ES600 | 2009 |
Velocity Micro | Cruz Reader |
|
| Cruz Tablet T103 |
|
| Cruz Tablet T301 | 2010 |
Wolder Electronics | Boox-S | 2010 |
Zzbook | ereader HD | 2010 |
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A.2: Main publishers Albin Michel Bloomsbury Simon & Schuster Flammarion Gallimard
Hachette
Hachette Livre HarperCollins La Martinière Macmillan Penguin
Random House
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A.3: Main retailers
Retailer | Website |
Amazon | www.amazon.com |
Apple | www.apple.com |
Barnes & Noble | www.barnesandnoble.com |
Book Glutton | www.bookglutton.com |
Books on Board | www.booksonboard.com |
Borders | www.borders.com |
Cokesbury | www.cokesbury.com |
Diesel ebooks | www.diesel-ebooks.com |
Direct ebooks | www.directebooks.com |
Doc Stoc | www.docstoc.com |
Ebook mall | www.ebookmall.com |
Ebook shoppe | www.ebookshoppe.com |
Ebooks | www.ebooks.com |
Ebrary | www.ebrary.com |
Electronic book seller | www.electronicbookseller.com |
Ereader | www.ereader.com |
Feedbooks | www.feedbooks.com |
Fiction wise | www.fictionwise.com |
Fictionwise | www.fictionwise.com |
Google eBooks | www.books.google.com/ebooks |
Internet Archive | www.archive.org |
Lecturalia | www.ebooks.lecturalia.com |
Library | www.lybrary.com |
Manybooks | www.manybooks.net |
Powell’s Books | www.powells.com |
Project Gutenberg | www.gutenberg.org |
Reader Library | www.ebookstore.sony.com |
Scribd | www.scribd.com |
Todoebooks | www.todoebooks.com |
Txtr | www.txtr.com |
Vook | www.vook.com |
Wikibooks | www.wikibooks.org |
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[1] Gardiner, Eileen and Ronald G. Musto. «The electronic book».
[2] http://www.gutenberg.org/wiki/
[3] The Russian e-book market will be considered in the next part.
[4] More detailed information about e-readers can be found in the Appendix (A.1)
[5] Micropublishing means that an individual or group use efficient publishing and distribution techniques to publish a work intended for a specific micromarket. Typically, these works are not considered by conventional publishers because of their low economy of scale and mass appeal and the difficulties that would arise in their marketing.
[6] More detailed information about publishers can be found in the Appendix (A.2).
[7] Amazon is the proprietary of the format .azw, which was supported only by Kindle.
[8] Amazon launched applications for iPhone and iPod Touch (08/09), Windows PC (2009) and Phone
7 (01/11), Mac (2010), Blackberry (02/10), iPad (04/10) and Android (06/10). Barnes & Noble launched applications for iPad (05/10), iPhone (08/10), PC, Blackberry and Android (06/10).
[9] Sony offers e-books just for its Reader and for Android.
[10] More detailed information about retailers can be found in the Appendix (A.3).
[11] VAT – value-added tax will be considered in the next point
[12] http://www.teleread.com/paul-