Контрольная работа по дисциплине "Английский язык"

 

               Федеральное государственное бюджетное  образовательное учреждение 

высшего профессионального образования

РОССИЙСКАЯ АКАДЕМИЯ НАРОДНОГО ХОЗЯЙСТВА и ГОСУДАРСТВЕННОЙ СЛУЖБЫ

при ПРЕЗИДЕНТЕ РОССИЙСКОЙ ФЕДЕРАЦИИ

 

СИБИРСКИЙ ИНСТИТУТ УПРАВЛЕНИЯ – ФИЛИАЛ  РАНХиГС

ЦЕНТР  ПЕРЕПОДГОТОВКИ СПЕЦИАЛИСТОВ

 

 

 

Кафедра Иностранных языков.

 

 

 

Иностранный язык в профессиональной сфере.

(дисциплина)

 

 

Письменное контрольное задание

для студентов дистанционного обучения

 

 

 

	Студент Литвинова М.И.
	Группа №12425
	Дата 05.01.2015г.
	Преподаватель Береговая О.А.

 

 

Новосибирск 2015г.

 

Протокол проверки:

Дата проверки
Оценка
Комментарии преподавателя

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Письменное контрольное задание по дисциплине

«Иностранный язык в профессиональной сфере» (английский) для студентов дистанционного обучения по направлениям подготовки:

080100.62 «Экономика»

Второе высшее

 

ПКЗ 1

 

№ контрольного задания	1
Дата разработки	28.08.2013
Ф.И.О. разработчика	Крутько Е.А.
Кафедра	иностранных языков
Учебная дисциплина	иностранный язык в профессиональной сфере (английский)
Темы, охваченные заданием:	Раздел 1  УМК Лексика: Маркетинг. Маркетинговые коммуникации. Маркетинговые исследования.   Грамматика: Инфинитив. Порядок слов в предложении. Вопросительные предложения.

 

Инструкция для студентов, выполняющих ПКЗ по дисциплине «Иностранный язык в профессиональной сфере» (английский)

 

Для выполнения работы следует внимательно ознакомиться с УМК

Е.А. Крутько, В.В. Давыдова, М.И.Ковалева, Е.П. Новичкова. Иностранный язык  в профессиональной сфере (английский): учеб. пособие /  Е.А. Крутько, В.В. Давыдова, М.И. Ковалева, Е.П.Новичкова — Новосибирск:  изд-во СибАГС, 2013 г.— 170 с.

 

• Познакомьтесь с разделом «Содержание и структура» и рекомендациями по работе с данным УМК.
• Далее изучите лексические и грамматические темы 1 раздела, поэтапно проработайте все задания.
• При выполнении ПКЗ при необходимости используйте словарь.
• Недопустимо коллективное выполнение заданий. Работа должна иметь индивидуальный, авторский характер. Одинаковые работы оцениваться не будут.

Максимально возможное количество баллов -  100

 

 

 

I. Choose the right variant. (20 баллов)

1. Marketing tends to be seen as a  ………… industry, which includes advertising, distribution and selling.

a) high-tech          b) creative             c) heavy

 

2. Good marketing must be able to create a set of benefits for the  ………………  .

a) customer        b) government                c) manager

 

3. To market a product is to ……………. a plan and put it into action.

a) decide                  b) make                     c)  deliver

 

4. The most common variables used in constructing a marketing mix are price, promotion, product and ………………. .

a) field                             b) spot                        c) place

 

5. Marketing is always aimed at a customer who is ready to ………………..

a) sell                        b) share                     c) buy

 

6. Marketing ………………… are generally concerned with the 4 P’s.

a) managers                          b) organizations                      c) objectives

 

7. Originally marketing was meant to help avoid ……………………….in industrially advanced countries.

a) overproduction                            b) overpopulation                   c) overpressure

 

8. All managers understand the role of marketing in ……………………business.

a) human                     b) exciting                    c) modern

 

9. Before selling the product you must do a lot of market ……………………. first.

a) planning                            b) research                             c) coordination

 

10.  The company with the biggest sales in the ……………… is known as the market leader.

a) sector                                   b) shops                   c) USA

 

II. Put the right word or word combination in the gaps. (20 баллов)

 

market research , service, promotions , marketing plan , advertising , opportunities, training program, marketing manager, challenge, marketing strategies

 

1. To successfully market any type of business is a constant challenge, and business owners have to stay on top of the latest effective marketing strategies and methods that are being used in their particular industry.

2. Any small business needs to grow, and to achieve the best growth the marketing plan has to be adapted to what is working at the time.

3. When you work inside of your small business day in and day out or serve as a marketing manager for a company there are days you just can't think of new marketing ideas.

4. Stay in touch with customers on a consistent basis to ensure that they think of you when they need your service again.

5. Most people who work in marketing will tell you it provides them with the challenge they have always wanted.

6. Marketing offers various career opportunities so it's easy to choose one that reflects your interest, values, and personal style.

7. Mars does not have a specific marketing training program for graduates.

8. Marketing trainees will learn about advertising PR, consumer bonding, direct marketing and project management within their first two years.

9. Marketing has an affect on your sales, pricing, promotions and your advertising strategies.

10. Market research is "the function that links the consumers, customers, and public to the marketer through information.

 

 

III. Answer the following questions. (10 баллов)

 

1. What is marketing? – Marketing is a creative industry, which includes advertising, distribution and selling.

2. What is a marketing plan? – A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.

3. What is the difference between market research and marketing research? – Market research focuses on the area where the product is in for example supermarkets and then specifically food (and that can even be further refined). With market research you get an understanding of all players in the market, who the consumer is etc. Product research focuses on the dynamics of the product itself. How to make this product, how to make it different from competitors, whom to target it to.

4. Why marketing is worth the expense? – Marketing is crucial when it comes to gaining the attention of prospective consumers and clients, developing products or service demand and turning those prospective consumers into customers. Marketing has an effect on your sales, pricing, promotions and your advertising strategies. When understand the importance of marketing you can use it to promote the ongoing transition of your services and products to the consumer; this can create success in your small business.

5.  Why marketing research is important to your business? – Market research gives the information that you need regarding the market. Marketing research is delving into the behavior and buying habits of a specific segment that you have decided to target and ultimately it saves you money in by helping you avoid costly marketing mistakes.

 

IV. Grammar (20 баллов)

Transform the Direct questions in brackets into Reported Speech

a) Make a new sentence from the question in brackets.

1. (Where has Tom gone?) Do you know where Tom has gone?

2. (What does this word mean?) Could you tell me what this word means?

3. (Is Sue going out tonight?) I don’t know if Sue is going out tonight.

4. (How much does it cost to park here?) I can’t remember how much it costs to park here.

5. (Who is that woman?) I have no idea who that woman is.

6. (How far is it to the airport?) Can you tell me how far it is to the airport?

7. (Why didn’t Kate come to the party?) I don’t know why Kate didn’t come to the party.

8. (Did Liz get my letter?) Do you know if Liz got my letter?

9. (Is there a bank near here?) Can you tell me if there is a bank near here?

10. (Where is the post office?) Do you know where the post office is?

b) Put a question tag at the end of these statements. 

11. Kate won’t be late, will she?

12. You’re tired, aren’t you?

13. Kate’s applied for the job, hasn’t she?

14. You wouldn’t tell anyone, would you?

15. He’d never met her before, had he?

 

V. Read the text and write whether the following statements are true or false. (30 баллов)

 

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are:

1. Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses.
2. Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.
3. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium.

Direct marketing is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line.

 

Statements:

 

1. It’s not allowed to use advertising in direct marketing.          TRUE/FALSE

2. Customers, data, and accountability are rarely the main targets of direct marketing.    TRUE/ FALSE

3. Direct marketing messages can’t be sent by email.        TRUE/ FALSE

4. Addressability in direct marketing is one of the most important forms of communicating the message.   TRUE/ FALSE

5. Various advertising techniques are used to market a product directly.     TRUE/ FALSE

6. Direct marketing is widely used by businesses of all sizes.   TRUE/ FALSE

7. Direct marketing seldom gets measurable results from customers.     TRUE/ FALSE

8. Direct advertising campaign can hardly prove a positive return on investment. TRUE/ FALSE

9. Building emotional awareness or engagement with a brand is not that important in direct marketing.   TRUE / FALSE

10. By conducting direct advertising campaign you can find out the definite number of potential customers.   TRUE / FALSE