Контрольная работа по "Английскому языку"

By Alison Maitland

From the Financial Times

Vocabulary & Grammar

Choose the best alternative.

1. I'm running the advertising ______ for the launch of our new model.

a) campaign  b) endorsement  c) promotion

2. He is a _____ manager. He wants to reach the top in his career.

a) helpful  b) relaxed  c) ambitious

3. I’m afraid I won’t be able to ______ the next meeting.

a) attend  b) go  c) propose

4. I don’t ______ with you at all.

a) agree  b) complain  c) critisize

5. The markets ______ a sharp fall last week.

a) will have  b) had  c) have

6. More than two million dollars ______ on advertising recently.

a) were spent   b) have been spent   c) are spent

7. He said he ______ the report and he didn’t understand section 4.

a) has read  b) reads  c) had read

8. If you needed the money urgently, I  ______  Accounts now to try and speed up your payment.

a) can phone  b) could phone  c) could have phoned

9. Wages tend ______ slower than inflation.

a) to rise  b) rise  c) rising

10. Excuse me, ______ tell me which street this is?

a) might you  b) could you  c) may you

 

Translation

Translate the sentences from English into Russian.

1. Mary would be a very good manager if she listened more to her staff.

Мэри была бы очень хорошим  руководителем, если бы она больше слушала  своих сотрудников.

2. She always does what she promises to do; she is very reliable.

Она всегда делает то, что  обещает, она очень надежный человек.

3. A list of subjects that will be discussed at a meeting is called agenda.

Перечень вопросов, который будут обсуждаться на встрече, называется повестка дня.

 

4. First, I’ll give you an overview of the problem we faced and then I’ll say about the ways we approached the new concept.

Сначала я в общих чертах расскажу вам о проблеме, с которой мы столкнулись, и затем о том, как мы пришли к новой концепции.

5. The CEO’s speeches are so motivating; I always feel so positive afterwards.

Выступления генерального директора так вдохновляют; после них я всегда чувствую себя таким уверенным.

6. Have you found a solution to your problems yet?

Вы уже нашли решение  вашей проблемы?

7. We’ve got the threat of redundancy hanging over us.

Над нами висит угроза попасть под сокращение штатов.

8. What we need is a well-known tennis player to endorse our new range of leisure wear.

Единственное, что нам нужно, чтобы известная теннисистка поддержать нашу новую линию одежды для отдыха.

9. Here’s our brochure with the new range of products for next year.

Вот наша брошюра с новым  ассортиментом продукции на следующий  год.

10. Many people believe it is wrong to discriminate against people on the basis of their nationality.

Многие люди считают, что  неверно дискриминировать людей на основании их национальности.

 

Annotation

Write an annotation on the passage below using 120–150 words.

Cigarette advertising

Cigarette advertising is a popular topic for discussion, as an increasing number of people believe that it is immoral and should be banned. I support this view for a variety of reasons.

In the first place, cigarette advertising should be stopped because an unhealthy product is being promoted. According to many medical reports, tobacco is a major cause of lung cancer and is sometimes responsible for heart disease. What is more, smoking can have harmful effects on non-smokers:when in the presence of smokers, they have no choice but to breathe in second-hand smoke.

Another major reason for banning cigarette advertising is the fact that it targets young people. Cigarette adverts show young, beautiful, successful people smoking and having fun. This is an image which is appealing to teenagers. In other words, they become attracted to this glamorous representation of smoking, which leads to them taking up the habit. Furthermore, the average teenager does not consider the harmful effects of smoking or the fact that it is addictive.

In their defense, however, tobacco campaigns argue that since their products are legally sold they have the right to communicate information about them, in other words, advertising. They also argue that their advertisements are not intended to cause people to start smoking, but rather are an attempt to cause smokers to switch brands. They strongly deny that they target young people in their adverts, stating that all the models whose photographs they use are adults.

In conclusion, I believe that cigarette companies are only interested in making money, as their advertising campaigns are unethical and aimed at teenagers. It is not good to promote an unhealthy product, so in my opinion, cigarette advertising should be banned.

 

Annotation

As the title implies the article describes cigarette advertising. The author reports in detail why cigarette advertising should be banned. He gives some reasons. First of all, cigarette advertising should be stopped because an unhealthy product is being promoted. Another major reason for banning cigarette advertising is the fact that it targets young people. He stresses that tobacco campaigns leads to teenagers taking up the habit whereas average teenager does not consider the harmful effects of smoking. The article draws our attention to the defense of tobacco campaigns. They argue that they have the right to communicate information about their products. They strongly deny that they target young people in their adverts. In conclusion, the author emphasizes that advertising campaigns are unethical.