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A wide range of sports were already established by the time of Ancient Greece and the military culture and the development of sports in Greece influenced one another considerably. Sports became such a prominent part of their culture that the Greeks created the Olympic Games, which in ancient times were held every four years in a small village in the Peloponnesus called Olympia.[15]

Sports have been increasingly organised and regulated from the time of the ancient Olympics up to the present century. Industrialisation has brought increased leisure time to the citizens of developed and developing countries, leading to more time for citizens to attend and follow spectator sports, greater participation in athletic activities, and increased accessibility. These trends continued with the advent of mass media and global communication. Professionalism became prevalent, further adding to the increase in sport's popularity, as sports fans began following the exploits of professional athletes through radio, television, and the internet — all while enjoying the exercise and competition associated with amateur participation in sports.

Fair play

Sportsmanship

Sportsmanship is an attitude that strives for fair play, courtesy toward teammates and opponents, ethical behaviour and integrity, and grace in victory or defeat.[16][17][18]

Sportsmanship expresses an aspiration or ethos that the activity will be enjoyed for its own sake. The well-known sentiment by sports journalist Grantland Rice, that it's "not that you won or lost but how you played the game", and the modern Olympic creed expressed by its founder Pierre de Coubertin: "The most important thing... is not winning but taking part" are typical expressions of this sentiment.

Cheating

Key principles of sport include that the result should not be predetermined, and that both sides should have equal opportunity to win. Rules are in place to ensure that fair play to occur, but participants can break these rules in order to gain advantage.

Participants may choose to cheat in order to satisfy their desire to win, or in order to achieve an ulterior motive. The widespread existence of gambling on the results of sports fixtures creates the motivation for match fixing, where a participant or participants deliberately work to ensure a given outcome.

Doping and drugs

The competitive nature of sport encourages some participants to attempt to enhance their performance through the use of medicines, or through other means such as increasing the volume of blood in their bodies through artificial means.

All sports recognised by the IOC or SportAccord are required to implement a testing programme, looking for a list of banned drugs, with suspensions or bans being placed on participants who test positive for banned substances.

Violence

Violence in sports involves crossing the line between fair competition and intentional aggressive violence. Athletes, coaches, fans, and parents sometimes unleash violent behaviour on people or property, in misguided shows of loyalty, dominance, anger, or celebration. Rioting or hooliganism are common and ongoing problems at national and international sporting contests.