Maintenance of Competitiveness of Productionjavascript

The decision to allow exact positioning us to proceed to the next step, namely, the detailed planning of the marketing mix.

Competitiveness of the goods - a comprehensive characterization of its possibility and probability to be sold on the market within a certain period if the market of similar products of competitors.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

 

Thus, the competitiveness of the product - is a complex multi-faceted characteristics, reflecting the ability of products during the period of its production meet the quality requirements of a particular market (s), adjust the ratio of price and quality to consumer preferences, provide benefits for the manufacturer to implement it.

Competitiveness has influenced some driving forces or factors. Currently, there are many classifications of factors of competitiveness of production. The most detailed and comprehensive, the factors of competitiveness of the goods represented. Dividing all the factors of internal and external, not only resulted, but have thrust their impact on the competitiveness of the goods. Every product has a number of properties that determine its degree of fitness for a particular setting. To objectively assess the competitiveness of the goods, the manufacturer should the analysis using the same criteria that the consumer operates.

Among the criteria for defining the competitiveness of manufactured goods, produce: technical (appointments, regulations, ergonomic, aesthetic, and others), economic (cost of consumption) and organizational (discounts, payment terms and deliveries are complete, the terms and conditions of warranties, etc.)

To determine the competitiveness of products based on selected criteria, using different indicators. To compare the values ​​of various indicators of the competitiveness of goods at different stages of its life cycle, they were divided into two major categories: cost (cost, revenue, investments, etc.) and qualitative (after-sales service of goods, the level of publicity, advertising, etc.).

Ensuring competitiveness requires its quantitative assessment, which can be obtained as various analytical and graphical methods. Since the use of only any one method does not provide a complete picture of the level of competitiveness, in assessing the competitiveness of products and companies need to use an integrated method.

In order to increase competitiveness must implement comprehensive measures to improve the competitiveness of the enterprise, industry or country.

An evaluation of the competitiveness of products by the manufacturer may undertake the following ways to improve competitiveness:

• Changes in the composition, structure of the materials (raw materials, intermediate products), components and / or design of products;

• Change the order of product design;

• changes in technology, manufacturing products; test methods, quality control of manufacturing, storage, packaging, transportation and installation;

• changes in product prices, prices for services, maintenance and repair services, and prices of spare parts;

• change the order the sale of products on the market;

• Changes in structure and size of investments in the development, production and marketing;

• changes in the structure and volume of cooperative supply at production and prices for components and composition of selected suppliers;

• changes in incentive systems vendors;

• Changes in the structure of imports and of exports.

The main approach here is the issue of an increasing number of new products are in high demand, the prices which are lower than those of competitors, and qualitative characteristics - above.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendix

 

 

 

Fig.1.1. Diagram showing the relationship of competitiveness at different levels.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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